A Guide To CRM ROI - Buyers' Guide
Computerworld Buyer's Guide
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A Guide To CRM ROI
by Relavis Corporation

The purpose of this paper is to provide a foundation for building, analyzing and interpreting a return on investment (ROI) model for your customer relationship management initiative. It is not intended to supplant more complex quantitative studies or models, but rather to provide you with a more objective and qualitative approach to measuring your return on investment.
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